This looks amazing and is precisely the interface I was looking for in a smart phone. Although I love my Iphone 4s, the tile based interface is looking dated. And normal Android phones are too chaotic, reminding me more of the AOL homepages from 1996. Windows phone is nice, but doesnt have the customization of android and functionality of the IOS.
Aside from the nerdy connotations and fictional company logos peppered on the device its awesome.